TOBACCO LITIGATION: MAKING USE OF THE US. LITIGATION
EXPERIENCE IN UGANDA
PRESENTED BY:
PHILLIP KARUGABA
MUGERWA & MASEMBE ADVOCATES
UGANDA
WORLD CONFERENCE ON TOBACCO OR HEALTH
CHICAGO, ILLINOIS USA
AUGUST 6-11 2000
TOBACCO LITIGATION: MAKING USE OF THE US. LITIGATION
EXPERIENCE IN UGANDA
I. INTRODUCTION:
Tobacco litigation is as contagious as tobacco is addictive.
The reason for this are found firstly in very nature of the
smoking epidemic, that cuts across all borders and all divides.
It afflicts and affects us all, poor and rich countries alike.
The second reason is to be found in the basic commonality of
our legal systems providing for redress to persons wronged and
also probably more so in the nature of that much reviled creature-"the
lawyer".
Uganda, this year saw two suits, the first of their kind,
being filed for personal injury claims by victims of smoking.
This paper examines the relevance of U.S. litigation experience
to Uganda. We highlight Uganda's socio-economic and legal circumstances
as the context for the discussion. We then briefly review the
U.S tobacco litigation history before examining its relevance
and application to Uganda.
II. UGANDA AND TOBACCO.
Socio-Economic environment:
Uganda's GDP growth rate is above average for developing countries,
and now stands at 5.1% with a GDP per capital of US.$ 170 with
a population of 23 million.
Tobacco was introduced into Uganda in the early 1920's, and
today is a major source of revenue for 11 districts (Arua, Gulu,
Apac, Kitgum, Lira, Hoima, Masindi, Kiboga, Kibaale, Mubende
and Rukungiri). In Arua District tobacco accounts for 70% of
the revenue from agriculture. This year, Arua District alone
is expected to produce 24,000 tonnes of flue cured Virginia tobacco
leaf. Nationally tobacco has grown to become the second largest
cash crop far outstripping the traditional cotton and tea. Production
is to be increased to meet the expected shortfall on the world
markets following the land issues in Zimbabwe. It is estimated
that 600,000 people depend on tobacco for their livelihood directly
or indirectly.
British American Tobacco Uganda Limited ("BAT Uganda")
is the main player; with 92.9% of the 1,703.7 billion sticks
per annum market. From its first export of 740 kilos in 1927,
the company now exports 19.7 million kilos per annum. In 1999,
BAT produced 21,640 tonnes of tobacco. Local consumption accounted
for 1,610 tonnes while the rest was exported to Austria, Egypt,
France, Germany, Hungary, Holland, UK and Japan. Over the last
4 years, BAT Uganda has invested US. $ 16.2m in plant & machinery.
The plant capacity in Kampala now stands at more than 25,000
tonnes per season. Other players in the market are Mastermind
Tobacco Uganda Limited and Phillip Morris International.
BAT Uganda is the fourth largest taxpayer in Uganda after
the oil companies. It contributed approximately 7% of the tax
collected in 1998 and in 1999 its tax payments were approximately
Ug. Shs. 50 billion.
On 28th June 2000 as part of the privatisation process, BAT
Uganda put on offer 4,907,984 shares (approximately 10%) at an
offer price of Uganda Shillings 1,000 per share (about US cents
65). Among the risk factors listed in the prospectus are legislative
action (adverse anti-tobacco legislation) and litigation. The
prospectus mentions significantly a product liability case which
the Plaintiff values at US $ 10 million. BAT claims that it
is actively lobbying Parliament to incorporate the BAT voluntary
code of practice covering advertising, marketing and promotional
activities in legislation that they may consider passing on tobacco.
In road shows to promote the share sale, participants have asked
questions about health concerns and the recent damages awards
against tobacco companies in the United States Courts.
According to a study carried out in 1995 in four districts
(Mbarara, Hoima, Kumi and Kampala) 20.9% of the 1309 persons
interviewed were current smokers and 19.6% were ex-smokers. 52%
of the male respondents were either current or ex-smokers compared
to 17.6% of the female respondents. The commonest form of tobacco
consumption was found to be cigarette smoking, with current smokers
consuming up to 29 cigarettes per week.
No econometric studies have been carried out to determine
the health costs of tobacco in Uganda and figures from other
countries do not translate well into our context. There is also
a problem in the diagnosis of tobacco related diseases.
While the tobacco economy in Uganda makes impressive reading
in terms of revenue to the Government and jobs created, the health
costs of tobacco are simply not that visible. The more apparent
problems of AIDS, malaria and malnutrition still dominate our
health agenda.
Legal Environment
Our legal system follows the English Common Law tradition.
We have a written constitution with a bill of rights, which
significantly includes a right to life, a right to clean and
health environment and a very liberal position on locus standi
for the enforcement of fundamental human rights. We also have
an environmental framework law echoing the constitutional environmental
rights and expanding locus standi. The environmental framework
law also provides for the application of the precautionary principle.
The Tobacco (Control and Marketing) Act No. 25 of 1966 governs
the control of production and marketing of leaf tobacco and matters
incidental thereto. It contains provisions for the declaration
of growing areas, markets, buying seasons and prescribes a licence
for the purchase of leaf tobacco. The Act has no provision for
consumer protection and non-smokers rights.
Governance
We are under a movement system of democracy and our enlightened
leadership has gone to great lengths to demonstrate this as a
unique Ugandan phenomenon, distinct from one party rule and free
of the ills of multi-party democracy. We have had for the last
14 years a very pro-investment strongman as President, Yoweri
Kaguta Museveni. His stand on tobacco came to light in March
this year at the commissioning of a new US. $ 4.5m leaf threshing
plant by British American Tobacco Uganda Limited. His Excellency
defended cigarette makers and blamed Ugandans for copying European
habits badly. He stated that the problem was not with cigarette
but "how people smoke". He stated further;
"People should smoke, but they should not swallow the
smoke. Smoking while swallowing the smoke is a European practice.
May be the problem is with the way you smoke. Although I don't
smoke you could possible hire me as a Consultant on smoking
.".
Citing a kinyankore proverb he said further;
"When a man is in trouble he smokes. These people might
have fund wisdom in smoking"
More recently the 2nd Deputy Prime Minister and Minister of
Tourism, Trade and Industry while showing around delegates from
the BAT China stated
"Really nobody is forced to smoke. But if you do, then
we welcome you because we shall get taxes from you. It's optional
to smoke. Smoking is like drinking alcohol or travelling by
air. Everything in this world is risky."
On the brighter side, on World No-Tobacco Day this year,
the State Minister for Health Dr. Phillip Byaruhanga declared
the Ministry of Health premises a no-smoking zone. The Uganda
Taxi Operators and Drivers Association (UTODA) and bus operators
maintained their ban on smoking in passenger vehicles.
While there is an apparent ban on tobacco advertising on
state media (television and radio) declared on World No Tobacco
Day 1995, there are no restrictions on advertising in the state
owned newspaper, private newspapers, private television stations
and the popular private FM radio stations. BAT Uganda sponsors
a late night programme on Capital Radio called Late Date (Pillow
Talk) to promote its upmarket brand Embassy. Until recently there
was a large billboard promoting the same brand right outside
Mulago Hospital, the national referral and teaching hospital.
BAT Uganda recently relinquished the main sponsorship of
an annual sportsmans gala held by the Uganda Sports Press Association
to crown the best sports personalities of the year. The sponsorship
was dropped after pressure by anti-tobacco activists. However
BAT Uganda still sponsors a football league, Kakungulu Sportsman's
Cup.
Cigarettes manufactured in Uganda carry a health caution "Smoking
can be harmful to your health" which is attributed to the
Ministry of Health. The caution is carried on the side of the
packet and is mentioned at the end of every radio and television
advertisement of a tobacco product.
III. UNDERSTANDING THE US. LITIGATION EXPERIENCE.
With half a century of tobacco litigation the U.S. has the
longest history of tobacco litigation. It is significant that
for more than four decades, the tobacco industry was able to
successfully defend all claims brought against it.
The litigation history can be categorised into distinct waves.
The first wave began in 1954 and typically used one or both of
two legal theories; negligence and implied warranty, none of
which found favour with courts. The second wave began in 1983
and ended in 1992. The legal theory applied was one of strict
liability. For the tobacco industry, it was pleaded successfully
in their defence that smokers were aware of the risks of smoking
and that they made a free choice. In the ongoing third wave of
litigation, the plaintiffs were enlarged, as were the legal issues.
The new claims were based on intentional misrepresentation, concealment
and failure to disclose. The class action device by which suits
were filed on behalf of several plaintiffs was also employed.
The years of litigation have borne fruit. In November 1998,
the Master Settlement Agreement was announced. This was a settlement
of suits brought by Attorney Generals of several states to recover
the health care costs of treating tobacco related diseases. In
the Settlement Agreement, the tobacco companies undertook to
pay US. $ 206 billion over the next 25 years. Early this year
Florida jury announced a US.$ 145 billion punitive damages award
in the Engle class action suit. In February 1999 Patricia Henley
a 52 year old ex-smoker with lung cancer was awarded US.$ 50
million in punitive damages against Phillip Morris. In March
1999 an Oregon jury ordered Phillip Morris to pay US.$ 81 million
to the family of Jesse Williams who had smoked Marlboro cigarettes
for 40 years before he died. On 21st March a California jury
ruled that Phillip Morris and RJ Reynolds pay US.$ 21.7 million
in damages to lung cancer victim Leslie Whiteley and her husband.
With the unique skills and abilities of American trial lawyers
we are sure to see lots more suits against big tobacco. What
does this experience mean to us in Uganda and how can we use
it.
IV. TOBACCO LITIGATION IN UGANDA.
It is undeniable that America exercises a great influence
over Uganda in many ways. In the early 1990's Uganda produced
an anti-tobacco stamp. It featured tow great American characters
from Disneyland; Mickey Mouse and Donald Duck.
In the legal realm, the differing culture, legal traditions
and regulatory framework allow for little precedential value
of decisions made by American courts in Uganda. Having said that
however an examination of the two suits for personal injury claims
by tobacco victims pending in the High Court of Uganda show undeniable
American influence. In THOMAS OKUMU -VS- BAT UGANDA & ANOTHER
H.C.C.S NO. 465 of 2000, the Plaintiff filed suit for the following;
(i) all nicotine dependant persons (addicts) to cigarette
smoking in Uganda who have purchased and smoked cigarettes manufactured
by the 1st and or 2nd Defendant;
(ii) the estates, representatives, next of friend, next of
this and administrators of the above current, former and future
nicotine dependants (addicts)
(iii) heirs and survivors of nicotine dependants
(iv) all cigarette smokers
The action is based on product liability and negligence.
The Plaintiff prays inter alia that the court orders the Defendants
to contribute 1% of the annual profits to a Tobacco Medical Monitoring
Fund, and for the regulation of tobacco as a drug by the National
Drug Authority;
Many elements of this suit will be familiar to these involved
in U.S Tobacco litigation. From the basic product liability and
negligence claim to the decision of DIANNE CASTANO -v- THE AMERICAN
TOBACCO COMPANY et al (fifth circuit No. 95-30725) and to the
attempt to have tobacco regulated as a drug. Like in the Engle
case the Plaintiff, claimed for damages for the infliction of
mental anguish caused by smoking. The cases to be relied upon
as authority for both parties mention several American decisions.
We wait to see how the Judge will handle the case if ever it
goes to trial.
From our examination of the U.S. Litigation experience, we
learn that BAT Uganda is raising the traditional defences used
by its Group; that there are other risk factors for the suffering
claimed by the Plaintiff, that tobacco is not addictive, that
there is no duty to warn consumers, that it is the plaintiff's
fault for smoking, that the dangers of smoking are common knowledge
and interestingly that the cause of the Plaintiff's injuries
is an inherent characteristic of cigarettes which cannot be eliminated
without substantially compromising the product's usefulness or
desirability.
In the earlier suit by the same Advocate VINCENT ORIBI VS.
BAT AND ANOTHER H.C.C.S No. 207 of 2000, the Plaintiff claimed
damages for personal injuries for the Defendant's negligence
in publishing a misrepresentative health caution. The plaintiff
claimed that as a result of the misrepresentation, he suffered
injury to his health. BAT ran essentially the same defences as
soon above. In addition it names as witnesses 8 doctors in fields
of epidemiology pathology pulmonology, toxicology, oncology,
radiology, psychiatry and communications. These doctors are
from universities and hospitals in the United States and United
Kingdom.
Probably the largest advantage to us of the long U.S. Litigation
history is to be found in the large documents, research and expertise
pool available. That BAT Uganda is a member of the BAT Group
makes it likely that industry documents discovered in litigation
against other group members can be used against it. There is
also a large pool of U.S attorneys familiar with the industry
tactics who are more than happy to lend a hand to our efforts
in Uganda and I am sure the same can be said of other professionals
in the fight against tobacco. Elaw US, The Tobacco Products liability
Project, Globalink, International Agency for Tobacco or Health
have been very useful to us.
Our legal environment, in particular our constitution makes
room for new actions to be brought against tobacco. Based on
the right to life and the right to a clean and healthy environment
coupled with generous locus standi provisions, it is possible
to bring on wide array of rights enforcement and constitutional
actions against tobacco. The Environmental Action Network Ltd.
Actions Against Tobacco (TEAN-AAT) of which my firm is a founder
member is considering employing this form of litigation to fashion
a regulatory regime to control tobacco in Uganda. TEAN is contemplating
actions for the protection of non-smokes from environmental tobacco
smoke, to ban advertising, to require health warnings and ingredient
and yield disclosures.
In this regard a decision from India has been most valuable.
The decision in RAMAKRISHNAN -V- STATE OF KERALA O.P. NO. 24160
of 1998-A, because of the similarity of the legal provisions
inherited by India and Uganda by reason of their Commonwealth
tradition is directly relevant. The Petitioners in that case
were granted declarations that smoking in public places was illegal
and unconstitutional and for a writ of mandamus to command the
Respondents to prosecute and punish all persons gully of smoking
in public places. Uganda has identical provisions in its Penal
Code and even stronger constitutional provisions.
V. CONCLUSION.
It has been said that private litigation shifts enforcement
of public health remedies from the enterprise or the government
to the private individual. One writer condemned it as a dangerous
delegation of democracy when contentious social economic or political
matters are transformed into "legal issues". This may
well be true. But it is in fact our appreciation for the need
for a balance of competing interests and the need for public
debate on these issues that we chose to adopt a multi-pronged
strategy of which litigation is but one limb.
We are taking the first steps in litigation against tobacco
in Uganda. There is a lot we need and a lot to be done. Local
research is greatly needed. We will join hands with like-minded
parties and share what we have. We will litigate, advocate, associate,
legislate, regulate and negotiate to make our neck of the woods
smoke free.
I thank Professor Richard Daynard and the American Medical
Association for making it possible for me to be here and I thank
you all for your time.
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